Communicating Effectively about Donation (CEaD) is an interactive communication intervention based on informed decision-making and effective communication techniques coupled with over 25 years of research into decision-making of families responding to organ and tissue donation discussions.
Evidence-based research conducted over the past 25 years shows that more effective communication increases authorization rates to as high as 92% for some users. National tests of the CEaD have improved the quality of the donation discussion and ensured that families have enough information to make informed decisions.
This work was by supported by grants #R01DK081118 from the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) and #R39OT10581 from the Division of Transplantation, Health Resources & Services Administration (HRSA), U.S. Department of Health and Human Services. Opinions, interpretations, conclusions and recommendations are those of the authors and are not necessarily endorsed by NIDDK or HRSA.
In addition to the original CEaD training program, versions exists for training donation professionals about VCA and tissue requests. If you are interested in one of these trainings, contact us at firstname.lastname@example.org.